Patagonia founder Yvon Chouinard and his family shocked the world by making Earth its only shareholder. Will other businesses follow suit? That's the bet.
Moving forward, Patagonia's profits that are not re-invested into the business will be donated to a group of nonprofit organizations fighting climate change.
Patagonia’s Yvon Chouinard set the standard for how a business can mitigate the ravages of capitalism on earth’s environment. At 81 years old, he’s just getting started.
