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Image by 8268513 from Pixabay

Seeing viral pork TikToks? It’s a government-backed group pushing meat on Gen Z

Ad campaigns from controversial quasi-government programs for pork, dairy, and beef are raising new questions around the checkoff program’s foray into social media.
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Image by Stefan Coders from Pixabay

With TikTok and lawsuits, Gen Z takes on climate change

Like a growing number of young people, Kaliko Teruya is engaged in efforts to raise awareness about global warming and to reduce greenhouse gas emissions. In fact, last year she and 13 other young people, age 9 to 18, sued their home state, Hawaii, over its use of fossil fuels.

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The mystery of the social media disinformation war on plant-based meat

Wellness influencers, keto dieters, and the anti–seed oil crowd have been recirculating attacks on plant-based meat on Instagram and TikTok. Who's behind it?
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Photo by Solen Feyissa on Unsplash

TikTok allowed wildfire smoke ‘helicopter’ conspiracy theory to be viewed 7.6m times before taking it down

More than 400 wildfires are raging across Canada, and misinformation about the blazes is spreading as well, particularly on TikTok.

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Hashtag #StopWillow goes viral as Biden deliberates Alaska drilling

As the Biden administration deliberates the ConocoPhillips Willow Project, hashtags such as #StopWillow have amassed millions of views on TikTok.
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King Charles praised for wearing 40-year-old coat: 'We stan sustainability'

King Charles III has won the praise of fashion-conscious social media users after he appeared at a recent Sandringham church service wearing a coat he's been seen in repeatedly over the past four decades.

Opinion
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Gen Z and environmental issues: How to earn young consumers’ trust

Nowadays, some of the most discussed and relevant topics among Generation Z appear to be sustainability and environmental issues.
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