Cellulose fabrics are fibers extracted from plants and transformed into clothing. Fueled in a large part by promises of higher environmental integrity, cellulose fibers are the fastest growing feedstock of the textile market.
Footage of men and women covered in black oil, and emerging from a swimming pool, are part of a new international ad campaign to sell more wool. Will it work?
Buying secondhand or from companies that are promoting clothing recycling and other environmentally friendly policies can help reduce your carbon footprint.
