plant-based meat

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The mystery of the social media disinformation war on plant-based meat

Wellness influencers, keto dieters, and the anti–seed oil crowd have been recirculating attacks on plant-based meat on Instagram and TikTok. Who's behind it?
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How the best plant-based meat could come from duckweed and rubisco

A farm in California is trying to grow a plant-based protein that tastes better than its animal counterparts.
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Impossible’s new “Indulgent” burger has more calories, fat, and sodium

How are we going to get Americans to dramatically cut back on their meat consumption? Give them a product that tastes just as good—or better. Impossible’s new burger is designed to do just that.

Plant-based meat

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Plant-based meat’s mistake: Focusing too much on the real thing?

Companies invested hugely in plant-based meat alternatives. But human psychology is stubborn.
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How sustainable are fake meats?

Newfangled meat alternatives can fill a large part of our demand for meat—and if they’re as green as they claim, which is not easy to verify independently—they might offer carnivores a way to reduce the environmental impact of their dining choices without giving up their favorite recipes.

Plant-based meat by far the best climate investment, report finds
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Plant-based meat by far the best climate investment, report finds

Exclusive: Non-animal proteins can play critical role tackling climate crisis, says Boston Consulting Group
Plant-based meat marketing hits meat industry in Valentine’s Day ad campaign

Plant-based meat marketing hits meat industry in Valentine’s Day ad campaign

This Valentine’s weekend ad blitz by a plant-based food company is the latest sign of the increasingly vitriolic rhetoric between plant-based food companies and mainstream meat industries, one that could even be considered below the belt.
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