Cellulose fabrics are fibers extracted from plants and transformed into clothing. Fueled in a large part by promises of higher environmental integrity, cellulose fibers are the fastest growing feedstock of the textile market.
As the company begins to try to become more circular, the first thing it wants is to do something with all those holey and mismatched socks you have lying around.
Major global brands have signed up to the Make Fashion Circular scheme, which aims to reduce global waste from fashion by recycling raw materials and products.