branding

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wind turbines lined up in a green field
Palm trees bending in the wind
Coal power plant with emissions rising from towers
Liquid Natural Gas tanker
snowboarding brands climate impacts

Where’s the snow? Snowboarding brands are trying to find out for themselves

Snowboarding brands are changing their strategies and entering policy debates, as climate change continues to upend the snowfall calendar.

Disaster prep kits get a makeover

Disaster prep kits get a makeover

The climate crisis has spawned an unlikely new area of fashion entrepreneurship.
Newsletter
carbon footprint climate energy
Photo by Slidebean on Unsplash

Brands like Unilever, Allbirds, Logitech and Panera are adding carbon labels to products, betting transparency will attract consumers

Carbon labels are cropping up on a variety of consumer goods, making visible the carbon footprints of products and services that people use every day.
Todd Newman: Science elicits hope in Americans – its positive brand doesn't need to be partisan
theconversation.com

Todd Newman: Science elicits hope in Americans – its positive brand doesn't need to be partisan

When you ask Americans what the word 'science' brings to mind, a majority respond 'hope.' Using this built-in brand can help communicate important science messages.
Starbucks, Microsoft, JetBlue, and other companies want to be carbon-neutral. What does that mean?

Starbucks, Microsoft, JetBlue, and other companies want to be carbon-neutral. What does that mean?

Terms like "carbon negative" and "climate positive" have recently popped up in branding.
Opinion
Catherine Rampell: We’ll be cleaning up Trump’s mess for generations
www.washingtonpost.com

Catherine Rampell: We’ll be cleaning up Trump’s mess for generations

So many policies from this administration cheat the young to benefit the old.
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