A queasiness has set in among some people who have made ads promoting fossil fuels. One executive likened the shift to the ad industry’s move away from tobacco.
Seventh Generation, known for a toilet tissue made of recycled paper, will follow the State of the Union address with a 60-second commercial on three networks.
This year’s Super Bowl ads may be a sign that a shift is coming, as automakers try to persuade a skeptical public that electric vehicles are the future.