Climate groups emphasize economic benefits in Harris ad campaign

A coalition of climate-focused organizations has launched a $55 million ad campaign highlighting the economic benefits of Vice President Kamala Harris’s environmental policies ahead of the 2024 election.

Maggie Astor reports for The New York Times.

In short:

• The ad campaign, targeting six swing states, reframes Harris’s climate policies as boosting the economy.
• Ads link Harris’s clean energy efforts with job creation, healthcare improvements and reduced living costs.
• The coalition sees economic framing as essential, given voter concerns about the economy.

Key quote:

“Clean energy is cheaper energy. If she’s looking at how can things be more affordable for voters, this is one way to do that.”

— Pete Maysmith, senior vice president of campaigns at the League of Conservation Voters

Why this matters:

Framing climate policy as an economic benefit may resonate with voters who prioritize financial stability. This approach could shape voter perceptions in the upcoming election.

Related EHN coverage:

• Opinion: The case for a child-centered energy and climate policy.
• Flipping the climate debate from costs to benefits: Susan Anenberg
• A Harris presidency could reshape the US climate policy