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18 July
A new book argues the right way to discuss climate change
A new book by Genevieve Guenther asserts that using fossil fuel industry language undermines climate action.
In short:
- Genevieve Guenther's book, The Language of Climate Politics, claims fossil fuel talking points have permeated climate discussions, skewing public perception and action.
- Guenther identifies six problematic terms: alarmist, costs, growth, "India and China," innovation, and resilience, suggesting alternatives to better frame climate discourse.
- Despite potential backlash, Guenther emphasizes the need for precise language to effectively advocate for emission reductions and broader climate action.
Key quote:
"To secure a livable future, one thing we will need to do is dismantle and reframe the terms dominating the language of climate politics."
— Genevieve Guenther, Author
Why this matters:
Accurate climate communication can help mobilize public support and drive policy change, ensuring that discussions highlight the urgency around reducing fossil fuel emissions and mitigating climate impacts. Read more: Greenwashing’s medieval age.